L’Oréal Paris has announced Susan Sarandon as the new face of the brand, and this is probably the greatest thing ever, we love that women are embracing the aging process and who better to do it than Sarandon herself, who is 69 and doesn’t look a day over 40.
“When L’Oréal Paris and Cyril [Chapuy, L’Oréal Paris brand global president] first approached me, I was so flattered,” she said in a statement. “The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard ‘Because I’m Worth It,’ it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions. It’s an extremely powerful statement that has transcended time.”
“Beauty comes from the inside; it’s a state of mind,” she added. “I’m proud to be a part of their message and to represent the L’Oréal Paris women.”