Aerie’s #AerieMan campaign was a little too promising. The campaign focused on how there need to be different body types for male clothing. The company has been incredible with spreading a message of body positivity in their untouched photos, and so this seemed totally real, but also too good to be true.
Today, the company remarked that the campaign was the company’s April Fool’s Joke. Chad Kessler, the brand’s global brand president said, “We aren’t afraid of being bold in how we engage our customers, whether through through a video that makes you think twice, or challenging the norm in how a brand markets to men.” He remarked, “We are an all-inclusive brand and we know our male customers respond to humor. We look forward to continuing to innovate and evolve the American Eagle Outfitters product offerings.”