Last week, H&M released a collaboration campaign video with M.I.A. for their clothing donation campaign. The video featured M.I.A.’s song “Rewear It.” This week, the official music video premiered on Vogue. The locations shot in the video are as diverse as M.I.A.’s experiences: West Africa, Asia, America, and Europe. In the video, clothes and textiles become a focal point with M.I.A. standing atop a pillar of folded fabric.
In an interview with Vogue, M.I.A. said,“If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things. At least, they’re even stepping into the [environmentally conscious] arena. Any of those things is progressive, and I think you have to give it a chance.”
You can watch the full music video below.