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New Tommy Jeans Collection is So 90’s

Tommy Hilfiger has announced the launch of Tommy Jeans, a Hilfiger collection that celebrates the brand’s iconic styles from the good ol’ days, the 90’s. The campaign stars Lucky Blue Smith and Hailey Baldwin wearing modern takes on classic styles that were popular twenty years ago.

In a press release, Tommy Hilfiger said, “The Tommy Jeans collection revisits ’90s nostalgia and celebrates iconic styles from our archives. Reminiscing on the ’90s reminds me of some incredible memories—from our first collaborations with musicians and celebrities to our continued passion for pop culture. Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans.”

The collection will be available for sale later this week.

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