Raf Simons was named to the top creative post at Calvin Klein and it’s official. What does mean, in English, though? It means he will be heading up both men’s and women’s collections, but also Calvin jeans, undies, and even furnishings. But why is this a big deal for the American fashion industry?
Rumor has it that Simons left Dior because he couldn’t exercise as much of control of the brand as he wanted. This will be different at Calvin Klein. CK fired their two creative heads to make room for one (Simons) and now all the creative teams will report to him. If you’re thinking this is a ton of power, you’re right, but the Belgian designer is totally deserving. Other brands like Gucci and Burberry have opted for this more streamlined, singular vision.
Simons is worshipped throughout the fashion community and while his aesthetic is minimal, it appeals to notable fans like A$AP Rocky and Travi$ Scott. His style aligns with Calvin Klein’s similarly minimal style from underwear to runway fashion. This paves the way for a harmonious relationship, and with the brand’s unique campaigns lately, we can’t wait to see what comes next.