Many trending artists like Drake and Kanye West have launched merchandise pop up stores around the world, all with limited time frames, and with only a few locations. Justin Bieber has decided to take a different route with his merchandise, and has chosen to make it available at any mall near you. He has teamed up with Forever 21 for an exclusive Purpose World Tour capsule collection.
The eight piece collection has launched this week on the store’s site, and will be available in stores on August 29th. Compared to Drake or Kanye’s merch, this will be a lot more affordable – allowing fans to buy more. Prices range from $17.90 to $34.90, and at those price points, we don’t anticipate the merch staying on shelves for long. Artist merch has been hot this year, with artists like the 1975 to Frank Ocean launching pop up shops around the world. Kudos to Bieber for making it affordable and available worldwide!